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        Ballmer: non-pc consumer electronics opportunity "virtually unlimited"

        Doug | Date: Jul 9, 2004 | Comments: 1


        Fortune.com has published lengthy excerpts from the annual letter emailed by CEO Steve Ballmer to Microsoft's 57,000 employees earlier this week. "The 4,000-word memo clearly expresses Ballmer's aggressiveness, as well as his optimism and confidence that Microsoft can retain its place as the dominant software company in the world,"...

        says Fortune.com's Peter Lewis.

        Of particular interest to WindowsForDevices.com readers is the following quote from the memo, which appears under the heading "Non-PC Consumer Electronics" . . .
        "The opportunity is virtually unlimited to integrate the richness and intelligence of the PC world with everyday devices such as mobile phones, handheld devices, home entertainment and TV. At the center of our efforts are products such as Pocket PC and Smartphone, Portable Media Center, MSTV, MSN TV, Windows Automotive, the Windows Media Center Extender, and other electronic devices built on Windows CE and Windows XP Embedded."

        Read the full Fortune.com article