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        Boston embedded confab touts 'live teardowns'

        Jonathan Angel | Date: Aug 3, 2007 | Comments: 1



        CMP has announced the East Coast version of its semiannual conference for embedded developers. Set for Sept. 18-21 in Boston, the Embedded Systems Conference East is co-located this year with conferences on Web development, software development, and RFID.





        The four-day event will include an expo with a wide variety of booths. Companies likely to be of interest to developers working with Microsoft's Windowws Embedded tools and technologies include, among many others:
        • Adlink
        • AMD
        • Axiomtek
        • Green Hills Software
        • IBM
        • Intel
        • Kontron
        • Marvell
        • NEC
        • Renesas
        • STMicroelectronics
        • Texas Instruments
        Live teardowns

        The show floor will also feature "live teardowns," during which a product is disassembled. According to the conference organizers, the teardowns are intended "to show what components were used in [a product's] design, what the key design challenges were, and how the design team was able to get past those challenges."

        Nike's Triax Elite, a personal fitness device built around a Texas Instruments MSP430 low-power microcontroller, will be disassembled, as will a Vectrix MAXI-Scooter (depicted at left).

        Most dramatically, on Sept. 19 and 20, a Toyota Prius (depicted at right) will have its electronics torn apart and analyzed. "We will also take it to the next level ... by converting it to a plug-in hybrid," CMP said.

        ESC once again features a "Disruption Zone" area, designed to allow emerging companies access to influential electronics professionals. Disruption Zone exhibitors will receive turnkey exhibit space and the opportunity to present their companies to an influential audience of venture capitalists, analysts, and media.

        Separately, conference tracks will include:
        • Automotive Technology
        • Debugging, Verification, and Test
        • Design-Team Management
        • DSP and Multimedia Programming and Applications
        • Hardware Design
        • Linux & Open Source
        • Multi-core and Multi-threaded Processing
        • Real-time Development
        • Security
        • Software Development
        • UML and Modeling
        • Wired and Wireless Networking
        Additional details about ESC Boston can be found on its website, here. The show is co-located this year with TechMash, SD Best Practices, and RFID World: Boston.



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