The author contends that product manufacturers basically have two alternatives: buy a ton of the EOL (end-of-life) chips, and risk becoming "sitting ducks" knocked off by more agile competitors; or, use the opportunity to redesign and upgrade the impacted product, thereby rising "Phoenix-like" from the ashes of obsolescence.
Both options carry risks, writes Lawrence Ricci, Business Development Manager at board-maker Applied Data Systems (ADS). However, the risks of the Phoenix approach can be minimized -- and its advantages can be maximized -- by utilizing fast-turn designs based on "integrated platforms" that combine off-the-shelf single-board computers (SBCs) with industry-standard operating systems such as Windows CE.
Read Ricci's complete paper to learn more about how to deal with RoHS-related challenges, here:
Coping with RoHS -- the case for fast-turn design
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