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        Embedded Macromedia Flash gains another advocate

        Staff | Date: Nov 9, 2005 | Comments: 1



        California Software Company Ltd. (Calsoft) announced today that it has been licensed by Macromedia to distribute Macromedia Flash Player SDK and Macromedia Flash Lite into embedded and handheld devices in the US, India, and Asia-Pacific markets. The deal will help make "small volume [embedded] Flash projects more economical," Calsoft said.




        Calsoft (which, despite its name, is based in Chennai, India) said its US subsidiary, California Software Labs (CSWL), will focus on Flash Player integration, development, and optimization for devices based on the Windows CE and Linux platforms. Additionally, CSWL will provide various engineering services to Macromedia licensees, including Flash Player porting, verification services, and content development.

        Last year, Macromedia inked a similar deal with Vibren Technologies. Vibren subsequently reported helping device designers integrate Flash technology into a range of projects including Tablet PCs, POS (point of sale) information stations, LCD signs, and kids' toys.

        CSWL vice president Michael Nottage said, "We see a tremendous demand for Macromedia Flash products with our customers throughout the world. The requirement for embedded devices and handheld devices to support rich content, applications, and interfaces is booming"

        Macromedia Vice President of Asia Pacific mobile and devices Daniel Brongiel said, "CSWL's in-depth knowledge and experience with Macromedia Flash Player, combined with their proven history of embedded software development services, makes CSWL the perfect partner to broaden the footprint of the Flash Platform and services in the mobile and devices space."

        A whitepaper by Vibren Technologies describing the use of Macromedia Flash as an embedded device user interface appears here.



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