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        Ford tweaks Windows-based auto tech to reduce driver distraction

        Jonathan Angel | Date: Jul 8, 2010 | Comments: 1



        Ford says it will modify its Windows CE-based Sync automotive technology to provide a "Do Not Disturb" button, responding to the growing issue of texting while driving. Separately, Ford and Bsquare announced a "Telematics Competency Center," solidifying their collaboration on Sync and ameliorating the cost overruns suffered by the software developer.


        In April, Ford announced that its Windows CE-based Sync technology would be upgraded later this year to allow in-car "tweeting" using voice commands or steering wheel buttons. The company said its "AppLink" feature would tie the automotive infotainment system to smartphone apps updated using a Sync API (application programming interface), including software for Pandora and Stitcher radio applications, plus Orangatame's OpenBeak app for Twitter.


        Ford's Sync-equipped 2011 Fiesta

        Today's announcement from the automaker appears to represent a course correction, if not a complete u-turn. Ford says it is responding to nationwide concern about driver distraction by adding features to Sync that will "give drivers safer alternatives to hand-held texting and keep them more focused on the road."

        The new features will debut on the 2011 MyFord Touch and MyLincoln Touch versions of Sync (see later in this story for background), according to Ford. Sync will adopt the Bluetooth Special Interest Group's Message Access Protocol (MAP), allowing the system to read incoming text messages aloud to drivers, the company says.


        The new "Do Not Disturb" button for Sync
        Source: Ford
        (click to play)

        In addition, it's said, Sync will feature a "Do Not Disturb" mode (above). When this is invoked, incoming phone calls or text messages from a Bluetooth-enabled mobile phone paired with Sync will be blocked, diverting calls into voicemail and saving text messages on the device for viewing later. But, drivers will still be able to make voice-activated outgoing phone calls, if they so decide, and the Sync 911 Assist feature can still call emergency services automatically if an airbag is deployed, the company says.

        Ford says it is also "taking the proactive step of locking out or limiting content and capabilities of MyFord Touch that are not related to the task of driving when the vehicle is in motion. According to the company, locked-out functionality will include the following:

        • Album cover art and phonebook photo browsing
        • Destination entry by touchscreen keyboard input (voice entry is permissible)
        • Editing photos
        • Editing the screens wallpaper or adding a new one
        • Manually adding individual contacts into the honebook
        • Pairing a Bluetooth-capable phone
        • Playing video
        • Viewing received text messages on screen
        • Web browsing on the vehicle screen

        Background on Sync

        Ford first introduced its Windows CE-based Sync automotive technology in 2008-model cars, initially focusing the system on integrating phones and PMPs (portable music players) into a car's entertainment system. As we detail below, the system has subsequently been broadened to include GPS, cellular data, and a variety of other elements.

        According to Ford, Sync first began to ship in fall 2007 and has now been installed in more than two million Ford, Lincoln, and Mercury vehicles. This milestone was reached only ten months after the one-millionth Sync-equipped vehicle, a 2010 Ford Fusion Hybrid (below), was presented to Microsoft CEO Steve Ballmer, Ford says.


        The 2010 Ford Fusion Hybrid

        At January's Consumer Electronics Show (CES), meanwhile, Ford showed off Sync upgrades that will apparently be featured in some 2011-model cars, adding dual 4.2-inch displays and an available eight-inch touchscreen. "MyFord" and "MyFord Touch" will include navigation with turn-by-turn directions, and will now allow installation of third-party applications, according to the company.

        Ford said at CES that the MyFord infotainment system would build on previous versions of Sync by adding two 4.2-inch color LCD screens. One screen (shown, below left), in the instrument panel, will be controlled using a cellphone-style five-way controller, and will provide access to the following, the company says:

        • Turning driver assist technologies -- traction control, blind spot information system, cross traffic alert, cruise control, front park assist, rear park assist, and trailer sway control -- on and off
        • Changing vehicle settings such as automatic lamp delay, locking, remote start, remote window open/close, and rain-sensing wipers
        • Monitoring engine speed, fuel economy, distance-to-empty, and miles traveled

        The dual displays offered by Ford's MyFord system

        The other screen (shown above right) will provide a visual representation of turn-by-turn navigation, with turn arrows, street names, and distance-to-turn information. As a result, drivers will no longer need to pay for GPS hardware upgrades or third-party receivers, says Ford.

        Meanwhile, an enhanced version of the system called "MyFord Touch" will add an eight-inch touchscreen display in a vehicle's center stack, plus a hub (pictured below left) below it that offers audio and video inputs, two USB ports, and an SD card reader. Ford says motorists will be able to purchase SD cards containing maps, enhanced POI (point of interest) information, and voice data, making it easy to upgrade to 3D maps (below right) that are regularly updated.


        The media hub and navigation screen offered by Ford's MyFord Touch system

        As well as being used for an enhanced navigation display (above), the eight-inch touchscreen can also display: driver-selected wallpaper (pictured top right); frequently accessed settings such as phone functions, navigation destinations, climate control settings or audio controls (pictured, middle right); or driver-selected "hot buttons" that can be tied to almost any controllable system in the car (pictured, bottom right).

        Display settings are memorized and stored according to a driver's unique key, allowing each user of a car to customize the screens to his or her own preferences, Ford added.

        As mentioned earlier in this story, Ford officials promised that the MyFord Touch screen will also be able to display third-party applications that have been loaded onto the system, such as social networking (Twitter) and internet radio (Pandora and Stitcher) clients. Such applications, enabled via a newly available API (application programming interface), will work via a driver's mobile phone, which provides the system with its wide area connectivity.

        As well as partnering with Pandora, Stitcher, and Twitter, Ford said, it has also allied with MapQuest, so that vehicle owners can use their personal computers to plan a journey, then send the data to their cars using a simple "send to Sync" command. According to the company, the information is received in-car by a driver's mobile phone using voice technology; therefore, a user does not have to have a data plan or even own a smartphone.

        Background

        Microsoft's Windows CE for Automotive was first released in 1998, since when it has evolved into a variety of product offerings. For example, in 2003 it was called Windows Automotive (2003), and by 2006 it was known as Windows Mobile for Automotive.

        Unlike with many Microsoft products, however, naming is secondary, since the core technology is designed to be adapted by automaker customers and offered under their own brands. For example, the Windows CE-based software made its debut in Europe and South America on Fiat vehicles, where it is known as Blue&Me.

        The technology was later released in the U.S. by Ford as Sync, on passenger cars, and Ford Work Solutions, for commercial vehicles. It is also offered in a version for Peterbilt and Kenworth big rigs.

        In March 2009, Microsoft announced Microsoft Auto 4.0, which it said would be made available in the spring to automakers. The new version added a standard interface for broadcast radio tuners, CD playback and ripping support, and support for x86 processors such as the Intel Atom Z530, Z510P, Z530PT, and Z510PT.

        According to Microsoft, the latest release of its software is now Microsoft Auto 4.1, which is based on Windows CE 6.0 R3. Version 4.1 includes the following enhancements, according to the company:

        • Bluetooth 2.1 + EDR
        • Secure Simple Pairing support
        • Calendar download from mobile phone
        • Technology preview of upcoming support for DLNA media device integration
        • Multi-application access to media index
        • iPhone/iPod Touch firmware 3.x support
        • Message Access Profile (MAP) 1.0
        Meanwhile, Microsoft plans a further upgrade that, among other things, will bring Microsoft Auto into line with Redmond's preferred "7" nomenclature. Presumably still using a Windows CE core, Windows Embedded Automotive 7 will launch during the third quarter of this year, according to a slide (below) that appeared on a Microsoft EMEA press website.


        Windows Embedded Automotive 7: set for third-quarter release
        (Click to enlarge)

        Closer collaboration with Bsquare

        A key collaborator with Ford in its ongoing development of Sync has been the Windows Embedded software specialist Bsquare, based in Bellevue, Washington. Unfortunately, Bsquare said when reporting financial results for the last quarter of 2009 and for the first quarter of 2010, it has been enduring significant cost overruns on its work with Ford.

        Last week, Bsquare and Ford jointly established a Telematics Competency Center. Initially, this will be staffed by 35 Bsquare engineers, 20 of whom have an "initial one-year commitment from Ford," the companies announced.

        According to Bsquare, the companies also modified the terms of their existing agreement. The amendment is said to include, among other things, a commitment by Ford to pay Bsquare for some of the previously incurred overruns.

        Brian Crowley, Bsquare's CEO, stated, ""We are pleased with the opportunity to continue to innovate on the world-class Ford Sync platform. Moving this relationship to the Competency Center establishes a foundation for long-term collaboration and success."

        Further information

        More information on Microsoft's Auto 4.1 software may be found on the company's website, here. More information on Sync may be found on the Ford website, here.


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