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  • Home > News

        Fox has Windows Mobile "scoop"

        Jonathan Angel | Date: Aug 29, 2008 | Comments: 1



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        • Filed Under: News

        [Updated, Sep. 23] -- Yesterday morning, Fox Business treated its viewers to a scoop: There are other smartphones besides Apple's iPhone. Microsoft Mobile Communications Group Manager Scott Rockfeld appeared with BusinessWeek's Arik Hesseldahl to show off Windows Mobile 6.1 devices...


        in the six-minute segment, viewable online.

        (Click here for a larger view of Microsoft's Scott Rockfeld on Fox)

        "Microsoft is battling perceptions, because everyone in the press is talking iPhone vs. BlackBerry," Hesseldahl says. "That's a legitimate story, but Microsoft is often forgotten," he adds.

        In the entertaining video, Microsoft's Rockfeld (pictured above) shows off HTC's Touch Diamond, HTC Touch, and Samsung's Blackjack II. Stressing the wide variety of devices available with Windows Mobile, Rockfeld says, "It's not about just touch, it's about giving you the choice of a QWERTY keyboard if you want it."

        Hesseldahl, a technology writer for BusinessWeek who writes a "Byte of the Apple" column, agrees that the iPhone's on-screen keyboard is difficult for many people to use. The fact that Apple's device is only available from one carrier, AT&T, is also a stumbling block, he adds.

        Interesting figures cited by Rockfeld in the video include:
        • Windows Mobile is now on approximately 140 different devices and 140 carriers worldwide
        • More than one million HTC Touch Diamonds have sold since the device's introduction in June
        • More than two million units of the original HTC Touch have sold since its 2007 introduction
        Fox's video segment also cites Microsoft's report that more than 18 million copies of Windows Mobile were sold during the company's 2008 fiscal year.


        Fox's report cited information from Nielsen Mobile (left) and Gartner (right)

        Other information flashed on the screen briefly during the broadcast and is shown in screen captures above. For example, according to Nielsen Mobile (left), HTC devices running Windows Mobile outsold the Apple's iPhone during the second quarter, with 20.6 percent market share for the former, and 12.2 percent share for the latter.

        Fox Business also cited a prediction from IDC that 44 million Windows Mobile phones will ship by 2012. Finally, according to Gartner (above right), mobile phone sales were up by 12 percent during the second quarter of 2008, lagging behind the 21 percent increase during the same quarter last year.



        The Fox News video, with Microsoft's Scott Rockfeld and BusinessWeek's Arik Hesseldahl
        (Click to play)


        Further information

        The Fox Business video, embedded above, is also available on the cable network's website, here. Meantime, more information on the Nielsen Mobile statistics may be available from the research firm's website, here.



        Related stories:
        • Microsoft spins record Windows Mobile sales
        • Microsoft unveils Windows Mobile 6.1
        • Microsoft expects meteoric Windows Mobile sales
        • Microsoft unveils Windows Mobile 6.1
        • Microsoft offers sneak peak at Windows Mobile upgrade
        • Strong quarter for Microsoft and its devices division
        • Microsoft unveils Windows Embedded Standard launch plans
        • Device revenue, earnings up at Microsoft
        • Microsoft launches Windows Mobile site for salespeople
        • Microsoft relaunches online resource for Windows Mobile developers
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