The Plusmo service initially handles three categories of content, which act as gateways to just about any kind of web content:
- Plusmo Feeds -- XML/RSS-based resources added to the service by users; can include both consumer-generated content, such as blogs, MySpace profiles, and photos, as well as professional media, including news feeds and other XML-based Web content
- Plusmo Gadgets -- small utilities, such as traffic reports, LiveJournal and MySpace user Gadgets, Google News search, "and much more"
- Plusmo Channels -- user-created and "easily shared" combinations of Feeds and Gadgets. For example, a "Gadgets Galore" Channel combines the popular Engadget and Gizmodo gadget blogs into a single Channel. Users are creating new channels every day, according to the company
According to the company, Bloggers can make their blogs available on readers' cell phones using Plusmo's blog button. A "simple" wizard at the Plusmo.com site produces a personal icon and custom code, which bloggers can paste into their home page. The code makes the custom button visible on the blog. When readers click on it, they're taken to a quick process for subscribing to that blog's content on their phones.
Plusmo, based in San Jose, Calif., describes itself as a self-funded startup that recently raised a round of "angel" funding. "Our goal is to provide easy information access to all mobile phone users," according to the company's website.
AvailabilityThe Plusmo service supports Windows Mobile Smartphones and Pocket PCs, "all" J2ME MIDP 2.0 and MIDP 1.0 enabled mobile phones, and RIM/Blackberry devices, the company says.
The service is available free with registration on the company's
website. Data download fees may apply, depending on the user's mobile service plan. An informative FAQ is
here.
Related stories:
