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        HTC self-brands two 3G Windows Mobile phones

        Glen | Date: Jun 16, 2006 | Comments: 1


        Taiwanese phone manufacturing giant HTC will begin selling HTC-branded devices, the company announced June 15. The first to ship under HTC's brand will be the MteoR Smartphone and TyTN Pocket PC, claimed as the world's first tri-band 3G Windows Mobile 5.0 phones.



        The world's leading manufacturer of Windows Mobile devices, HTC normally operates behind the scenes as an ODM (original design manufacturer), building a broad range of devices for wireless carriers such as T-Mobile and Verizon, and for OEMs (original equipment manufacturers) such as Hewlett-Packard and Dell. The company also sells its phones directly under the Qtek brand, but will now be migrating those products to the HTC label in order "to provide better direct support" to its customers, it said.

        This week's announcement follows close on the heels of news that HTC would acquire the popular Asian phone brand, Dopod.

        Perhaps to ease the mind of its OEM and carrier partners, HTC was careful to point out that it "will continue to support its operator-branded products and OEM partners as a key priority. At the same time, HTC will provide its new branded products to its existing Qtek channels, distributors, enterprise, and operators, who do not carry operator-branded products."

        HTC, widely thought to be the ODM source of some 80 percent of the world's Windows Mobile smartphones and PDA-phones, reported on May 10 that its total revenues for April 2006 reached NT$7,596 million (approx. US$237 million), up 48.59 percent year-over-year, and that its total 2006 year-to-date revenues were NT$31,608 million (approx. US$986 million), up 72.14 percent over the same period of 2005.

        Device details and photos

        The TyTN Pocket PC phone was known in development as "Hermes," and the MteoR Smartphone was known as "Breeze."

        MteoR Smartphone

        For further details and photos of the MteoR Smartphone, click here:

        Device Profile: HTC MteoR Smartphone


        TyTN Pocket PC phone

        For further details and photos of the TyTN Pocket PC phone, click here:

        Device Profile: HTC TyTN Pocket PC phone


        HTC device overview

        For an overview of HTC's extensive lineup of non-branded, ODM-supplied Windows Mobile Smartphones and Pocket PC phones, visit our HTC device summary page, here.

        Availability

        Availability of both new HTC-branded devices is scheduled for late July, HTC said.


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