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The program, which counts Acer, Asustek, and Dell among its members, aims to help netbook developers move from application creation through testing and marketing.Support for handhelds, smartphones, and set-top boxes (STBs) is said to be planned for the future.

"You can write apps for the netbook and we can help you get them out in front of customers through an app store," Apeland was quoted as saying. Apeland also noted that the app store will be launched with the help of several Intel partners, and will come pre-installed with netbook devices and user apps.
According to a FAQ for developers that appears on Intel's Atom Developer Program website, "Developers will set the price for their applications, and receive up to 70 percent of the revenue from every sale from every store. Infrastructure operational expenses and partner revenue will be covered from the remaining portion."
In the original program announcement, Intel noted that developers can license development tools and application modules directly from other independent developers and ISVs via the store.Developers are encouraged to submit applications for validation and, once validated, begin to take advantage of the programs revenue-generating opportunities in 2010, says the story. Intel is offering incentives for developers to begin submitting applications by offering a chance to win prizes including a smart car or vacation package.

In the original announcement, Intel said that the program would support cross-platform run-time environments, including Microsoft's Silverlight. Shortly after the Developer Program announcement, Intel spokespeople were said to have explained that Silverlight compatibility will not be based on the Linux-ready open source "Moonlight" clone of Silverlight from Novell's Mono project, but rather on a new Silverlight 3 version that will run directly on Moblin.
Availability
The Intel Atom Developer Program Software Development Kit (SDK) beta may be found along with additional information, here. The FAQ referenced above discussing the business model for developers may be found here.
The eWEEK story on the program should be here.