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  • Home > News

        Let's call Embedded what it is -- a Service Industry

        Staff | Date: May 31, 2006 | Comments: 1


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        • Filed Under: News

        The embedded market is a service industry, because off-the-shelf products are fundamentally ill-suited to the unique requirements of specialized embedded devices, argues Curt Schacker in this brief guest column.

        Schacker is CEO of an embedded services company, and a veteran of Wind River and Ready Systems.

        Read Schacker's complete essay to see how he thinks product-oriented marketing strategies are holding back companies in the embedded industry:

        Let's call Embedded what it is -- a Service Industry



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