TV-over-cellular service currently enjoys an early lead, IMS says. However, by 2010, the research firm expects more than half of all mobile TV subscribers worldwide to receive their video via mobile digital broadcast services.
Adoption hinges upon service quality, however, according to Stephen Froehlich, report author. He states, "Mobile TV has the potential to spread from one customer to the next. However, to make their customers evangelists, service providers and their partners must invest enough to enable both wide population coverage and good indoor reception."
The finding is from
IMS's report, "Mobile TV -- A Complete Analysis of the Worldwide Market 2006 Edition." The report examines the market for mobile TV in handsets, portable media players, and cars, and forecasts shipments, revenues, and subscribers for ten nations and globally, by transmission standard, through 2011.
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