The Diffusion Group's
Consumer Interest in Portable Media Centers suggests that more than 40 percent of Internet households will be interested in purchasing PCM devices, while 10 percent will "definitely purchase" one.
"Almost one-half of Internet households, and two-thirds of broadband households, are interested," says Michael Greeson, Principal Analyst for The Diffusion Group.
Greeson adds that, "Microsoft has been working since early 2003 to get the PMC software and reference design ready for market," and he suggests the delay gave Apple's iPod an early lead as the
de facto standard in personal media players. However, the iPod only plays music. PMC supports both digital music and video. Microsoft and its hardware partners including Creative Labs and Samsung hope to leverage the PMC's expanded functionality to take a bite out of Apple's market share.
TDG says its new report offers a detailed analysis of those consumers most likely to buy PMC devices, as well as insight into how various prices impact PMC device demand. Additionally, the report offers a consumer segmentation model that device vendors and resellers can put to immediate use in developing PMC marketing strategies, TDG says.
The report will be available in late July and is available now for pre-order. For further details visit TDG's
website.
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