Additionally, SEVEN says it now controls 65 percent of the so-called "white label" market for push-email services, with an "addressable market" "conservatively estimated" at 700 million users. This reflects the growing importance of mobile email for operators and end users alike, according to the company.
SEVEN's CEO Kent Thexton stated, "The white-label push email market is accelerating rapidly as the technology enters the mainstream of business and consumer products. A mobile email platform is now an essential part of an operator's strategic product portfolio. It allows them to provide all customers with a cost-effective mobility solution which delivers measurable improvements on ARPU and helps reduce customer churn."
Just a year ago, Intellisync, a vendor of push email software recently
acquired by Nokia, suggested that the market for push email services
could reach 40 million users by 2008, based on "analyst findings, press reports, and customer comments."
While SEVEN concentrates on signing up wireless operators, other push-email vendors are going directly after consumers and small businesses. Emoze, for example, seeks to be "the Skype of push email" with a free,
"platform-agnostic" service, offered as a loss-leader for a range of premium revenue generating services. A recently announced
service from ThinPrint offers direct-push email for those without access to an Exchange server.
"Wireless push email will be one of the fastest growing sectors of the telecommunications market in the coming years," said Teney Takahashi, senior analyst at messaging industry research firm
The Radicati Group, as reported by Intellisync.
Related stories:
