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        SPECIAL REPORT: Microsoft rolls out (newly renamed) Pocket PC 2003, new branding

        Staff | Date: Jun 23, 2003 | Comments: 1



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        [Updated Jun. 27, 2003] -- Monday was a big day for Microsoft's mobile devices software strategy. The company: (1) rolled out Pocket PC 2003 (and renamed it -- more on that later); (2) unveiled a new "Windows Mobile" branding strategy; and (3) launched a collaboration with three leading high-speed wireless service providers to provide easier access to more than 3,500 Wi-Fi wireless "hot spots" by...


        Windows-powered PDAs throughout the US.

        The following three WindowsForDevices.com news items detail today's three announcements by Microsoft's mobile group . . .
        • Microsoft unveils Pocket PC 2003 (but with a new name) -- according to Microsoft, the 2003 version of its Pocket PC software provides enhancements in the areas of increased ease of wireless network access, improved digital media experience, and support for developers building Microsoft .NET services and applications for Pocket PC devices. Story

        • Microsoft announces new brand: "Windows Mobile" -- the new brand is intended to "extend the familiarity of the Windows brand, while reflecting the uniqueness of software for mobile devices," Microsoft said. Story

        • Microsoft launches Wi-Fi "hot spot" collaboration, 30-day free service -- Microsoft announced a collaboration with three leading high-speed wireless service providers -- T-Mobile HotSpot, Boingo Wireless and Wayport. The arrangement is intended to make it easier for its US customers to locate, access, and use Wi-Fi wireless services with their mobile devices, through access to more than 3,500 Wi-Fi "hot spot" locations in the US. Story
        Additionally, a detailed list of key enhancements and new features in Pocket PC 2003 appears here.

        Added perspective

        Here, we provide a roundup of some of the more interesting news items and articles from around the web that relate to today's "Windows Mobile" announcements.

        • Windows Mobile 2003 for Pocket PC arrives [InfoSync World]

        • Pocket PC 2003 -- an in-depth look at differences and improvements [PDAJunkie]

        • An Overview of Windows Mobile 2003 for Pocket PC [Brighthand]

        • Microsoft unleashes new handheld OS [CNET]

        • Microsoft rolls out new name for Pocket PC software [Seattle Post-Intelligencer]

        • Microsoft releases upgraded mobile OS [Computerworld]

        • Microsoft refreshes Pocket PC software [InfoWorld]

        • Microsoft rebrands Pocket PC as Windows Mobile [The Register]

        • Windows Mobile 2003 -- Enhancements for All Users [CEWindows.NET]

        Note: Additional stories will be listed as they come to our attention, so check back here for the latest updates.



        Other related stories:
        • Pocket PC 2003 expected to arrive June 23
        • Gates spotlights growing mobile focus
        • Quick Reference Guide to Windows-based handheld PCs and PDAs
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