SRS Labs says it has optimized the WOW libraries for the ARM processor, and that it has implemented newly developed audio features that are customized for embedded devices. The new ARM support is available for Microsoft's Windows Mobile 2003 operating system.

According to SRS, ARM is rapidly becoming the volume leader for RISC processors in mobile phone, portable communications, handheld computing, and multimedia digital consumer and embedded devices. SRS Labs says Samsung, Korea's largest mobile phone manufacturer, was the first to ship a CDMA handset featuring SRS WOW running on an ARM processor -- the Samsung SCH-V330 began shipping in Korea earlier this year.

What's WOW?

SRS Labs describes WOW as follows . . .

WOW is an invaluable technology solution for audio-enabled mobile phones or handset devices because it provides a dramatically wide, 3D sound image with deep, rich bass over small speakers and headphones. WOW utilizes patented psychoacoustic audio techniques to significantly improve the sound of polyphonic ring tones, gaming sound effects, multimedia, video and digital audio on mobile phones. To compensate for the poor bass performance inherent in small speakers and headphone drivers, WOW also includes a patented bass enhancement technology that overcomes the physical limitations of the small speakers or headphones and creates a deep, rich low-frequency performance. For the newer stereo speaker-enabled mobile phones, WOW provides the industry's most extreme stereo width from polyphonic ring tones and digitally compressed music such as MP3, WMA and AAC formats.