(Click here for larger image of OMAP reference platform running Windows Mobile 5.0)


TI and Microsoft Software Ecosystem
According to the company, TI and its third party partners offer a full range of development tools for Windows Mobile devices on the OMAP platform, including:

• OMAP platform reference designs from TI that support highly differentiated form factors
  
• OMAP Reference Software Packages and Board Support Packages (BSP) for Microsoft Windows Mobile
  
• Support for the latest TI wireless technologies including:
  • GSM/GPRS and EDGE
    
  • 802.11 WLAN and Bluetooth co-existence
    
  • CDMA, WCDMA, and UMTS
• GPS for location-based services
  
• OMAP hardware DSP accelerated Windows Multimedia
  
• OMAP Developer Network
  
• Development support for device makers and network operators, through independent OMAP Technology Centers (OTCs)

TI says it has manufactured the core logic for over a "billion" mobile phones in the last 15 years, and that its chips power the majority of all wireless mobile phones worldwide. However, market research firm Forward Concepts said last month that Qualcomm and Freescale could both challenge TI's leadership in the market for mobile phone baseband and application processors.

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Related stories:

• Mobile phone market study finds 3G up, older technologies down
  
• MPEG player to support Windows Mobile on OMAP
  
• New TI OMAP chip targets handheld terminals, runs Windows CE
  
• 2nd-gen OMAP processors for 2.5/3G handsets support Windows Mobile
  
• "EDGE" reference design supports Windows Mobile device apps
  
• TI waves a magic WANDA at mobile devices
  
• TI and ST "Open Mobile" processors hit the streets
  
• BSquare selected by TI for OMAP Technology Center