News

  • Home > News

        Windows Mobile 6.1 phone has sportscar styling

        Jonathan Angel | Date: May 12, 2008 | Comments: 1



        Asus has entered the "designer" phone market with a new Windows Mobile 6.1 device co-branded with the automaker Lamborghini. The Asus-Lamborghini ZX1 offers a carbon-fiber case, customizable "racing" user interface, nine-way directional controller, GPS, WiFi, and a bevy of software add-ons, says Asus.




        (Click here for a larger view of the Asus-Lamborghini ZX1)

        Asus says the overall shape of the ZX1 has a "chassis-inspired aerodynamic flow," while the bottom of the phone sports a Lamborghini crest and hood-shaped molding. It features a visible stainless steel frame and a carbon-fiber shell.


        The Asus-Lamborghini ZX1 features "chassis-inspired" styling
        (Click either image to enlarge)

        Other "automotive" features include a user interface that has a customized "today" screen, and that can optionally be spiffed up with engine noises, according to Asus. The ZX1 also has an unusual nine-way controller that is said to have been inspired by a car's steering wheel.

        Under the hood, the ZX1 has 450-horsepower -- make that 450MHz -- via a TI OMAP2431 processor (see block diagram, here), along with an EMP (Ericcson Mobile Platforms) U360 radio. The latter part gives the phone tri-band WCDMA/HSDPA along with quad-band GSM/GPRS/EDGE WAN capabilities. HSDPA downloads occur at up to 3.6Mbps, says Asus.

        The ZX1 has 128MB of RAM and 256MB of flash memory, plus a microSD slot for storage expansion. It has a 2.8-inch touchscreen display, and its camera has a higher-than-average three-megapixel resolution. In addition to the wide area capabilities mentioned above, its wireless interfaces include GPS, 802.11b/g wireless local area networking, and Bluetooth 2.0.

        Asus has also included optical character recognition software, intended for use on business cards, and a program that uploads newly-taken videos or photos to YouTube or Flickr. Additional proprietary utilities, as listed by Asus, include:
        • Anytime launcher
        • Asus status
        • Asus zip
        • Auto cleaner
        • Backup
        • Call filter
        • ClearVue PDF viewer
        • EziMusic
        • EziPhoto
        • GPS catcher
        • Meeting time planner
        • MultiHome
        • Network auto configuration
        • Remote presenter
        • Ur time
        • Voice commander
        Other features and specifications listed by Asus for the Asus-Lamborghini ZX1 include:
        • Processor -- TI OMAP2431 clocked at 450MHz
        • Memory -- 128MB RAM and 256MB flash
        • Display -- 2.8-inch touchscreen display
        • Camera -- 3 megapixel
        • Wireless:
          • WAN -- UMTS 850/1900/2100 MHz, EDGE/GPRS/GSM 850/900/1800/1900 MHz
          • LAN -- 802.11b/g
          • PAN -- Bluetooth 2.0
          • GPS
        • Other I/O -- USB 2.0
        • Expansion -- microSD expansion slot
        • Battery type/life:
          • 1100mAh lithium-ion battery
          • Standby time -- from 150 to 200 hours
          • Talk time -- from 2 to 3 hours, 3G, or 4 to 5 hours, 2G
        • Dimensions -- 4.6 x 2.3 x 0.5 inches
        • Weight with battery -- 7 ounces
        Asus did not release pricing or availability information for the Asus-Lamborghini ZX1. However, the device is reportedly on sale in Europe and India for around $1,500. Even at that price, it costs less than some other jewelry-like Windows Mobile phones, such as Gresso's recently introduced Luna Steel, which is nearly $5,500.



        Related stories: