| Microsoft rolls new version of Windows Media DRM software |
May 03, 2004
Microsoft disclosed the features of the next version of its Windows Media Digital Rights Management (DRM) software today, and announced early adopters of the platform, including well-known online music and movie services, entertainment companies, consumer electronics manufacturers, and chip makers.
Microsoft says its next generation Windows Media DRM technology will enable protecting, delivering, and playing subscription-based or on-demand digital music and video. These applications span a range of Windows-based PCs and devices, including Windows Mobile-based Pocket PCs and Smartphones, and wired or wireless networked devices such as portable media players, set-top boxes, and digital media receivers. Additionally, Microsoft claims its enhanced DRM technology enables a more secure yet seamless flow of content, and will support the widest range of purchase and rental options for digital media available.
New features in the next version of Windows Media DRM will improve the end-user experience and will offer music and video services the flexibility to implement new business models covering a range of user scenarios, according to Microsoft. "License chaining" will make it easier for licenses to be renewed. Support for secure time clocks and metering will enable service providers to offer subscription content to portable devices for transfer and playback. Improved license synchronization and license store performance will make it easier and faster for users to manage and access their music.
Porting kits enabling manufacturers to implement next-generation Windows Media DRM in their chips and devices are available from Microsoft starting today. The kits include ANSI C code and other tools to integrate the new DRM features into devices. Also available is the Windows Media Rights Manager Software Development Kit (SDK), which supports implementing the new DRM functionality on PCs and devices.
Microsoft says its DRM technology has already attracted support from a wide range of companies, including: - Content companies -- America Online, Disney, and OD2
- Service providers -- CinemaNow, Movielink, MusicNow, Napster, VirginMega France and Yacast
- Consumer electronic device manufacturers -- Archos, Creative, Dell, Digital 5, iRiver International, PRISMIQ, PURE Digital, Rio, Samsung Electronics Company, SimpleDevices Inc. and 2Wire Inc.
- Chip makers -- BridgeCo, Equator Technologies, Imagination Technologies, Micronas, Motorola, Sigma Designs, and SigmaTel
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