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Vodaphone standardizes on Windows Mobile
Nov. 07, 2006

Vodaphone on Monday announced that it plans to streamline its mobile phone platform portfolio, in order to increase cost efficiencies. The company says that it has signed an agreement with Microsoft, and that it plans to standardize on three mobile phone platforms going forward: Windows Mobile, Symbian/S60, and Linux.

In particular, the agreement with Microsoft will enable the "speedy and cost effective roll out of new services on mobile phones" based on the Windows Mobile software platform, Vodafone says. The two companies plan to collaborate to ensure that Vodafone applications and services are "tightly integrated with a Windows Mobile experience," resulting in improved mobile phone functionality.

The partnership will also enable Vodafone to access Microsoft's "considerable expertise" to help speed up convergence between mobile devices and computers, Vodaphone adds. Additionally, Vodafone expects the deal to speed the delivery of new products, and encourage customers to adopt new services.

The first Vodofone-supplied device to use the new Windows Mobile software and services produced under the agreement will be a Samsung phone, expected to launch by mid-2007.

Chulhwan Lee, senior VP of Samsung's Mobile R&D Team, stated, "Samsung has been proactively cooperating with Vodafone and Microsoft to enrich customers' mobile experience. Through this cooperation, we hope to provide customers with strong PC connectivity and rich multimedia features that are easy to use, and cost-competitive."

Jens Schulte-Bockum, Vodafone's Global Director of Terminals, stated, "By focusing on these three core terminal platforms, Vodafone expects to be able to reap the benefits of a range of efficiencies such as reduced handset development costs, as well as the quicker and more cost effective roll out of new services. This initiative aims to ensure that we do not have to create a different set of software to provide services on a wide range of platforms, so that our customers benefit from enhanced yet simple-to-use services and lower costs."

Additional perspective on Vodafone's new strategy can be found in this article published by Reuters news.

Vodafone, headquartered in the U.K., claims to be "the world's leading mobile telecommunications company, providing a wide range of services including voice and data communications."



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