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Mobile app platform slims down, adds Java phones
Oct. 11, 2005

Action Engine has updated its browserless client/server platform for mobile applications. Mobile Application Platform (MAP) version 4.0 boasts a smaller client footprint (less than 150KB) for faster over-the-air download, and adds support for Java phones in addition to its previous support for Windows Mobile and Symbian.

Action Engine says it has also refined the platform's user interface, improving the graphics and rendering functions. The new UI features rich graphics and multimedia capabilities, as well as simplified data entry. Support for open standards, such as XHTML and WML2, has been added to simplify application development and reduce training costs.

The Mobile Application Platform implements a browserless, client/server approach to accessing transaction-oriented online services from mobile devices. Action Engine claims the package can reduce keystrokes by 80 percent, and speed up response by 20 times, in comparison with browser-based alternatives.

Action Engine says its device-resident client software is designed to take into account the limitations of wireless networks and devices, such as small screen sizes, tiny keyboards, and intermittent network connections. It enables developers to create small, powerful, device-resident XML applications that can be integrated with the PIM and messaging capabilities of the mobile device. These applications can be "seamlessly" deployed and upgraded over the air, allowing customers to conveniently and cost effectively add new applications on demand, the company adds.


Mobile Application Platform architecture

Action Engine describes its over-the-air server as a secure, scalable platform that receives an end user's request from the client and returns a response from the requested content provider, such as eBay or Amazon. The server can integrate a variety of data sources and services providers, according to the company. Examples given include enterprise data such as a sales database, informational data like weather, or transactional services such as travel booking. The server also allows users to schedule content to be delivered to a mobile device on a regular basis.

Action Engine says that its software has been deployed by a number of global wireless operators including Sprint PCS, Orange SA, O2, and SMART Communications.



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