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Wireless shopping cart runs Windows CE
Feb. 18, 2005

Fujitsu has introduced a self-service retail scanner that could make long checkout lines a relic of the past. The U-Scan Shopper is a ruggedized XScale-based wireless computer with an integral bar code scanner, running Windows CE 4.2 and mounted on a shopping cart.

(Click here for larger image)

According to Fujitsu Transaction Solutions, the U-Scan Shopper offers the following advantages to customers:
  • Self-scanning in aisle -- costumers can scan and bag items while shopping to get a running basket total and eliminate waiting time at checkout
  • Mobile price-checker -- provides immediate price lookups for shoppers if shelf labels are missing or not clearly visible
  • Pick-up notification -- place in-store orders, such as deli or pharmacy requests; U-Scan Shopper will alert the customer when the order is ready for pickup
  • Store directory -- provides detailed item location and availability
The company even suggests that customers might upload a shopping list to the store's website before leaving home, and then download the list to the shopping cart upon arriving at the store.

For retailers, the U-Scan offers what Fujitsu calls "true 1:1 marketing" that enables customized, personalized in-store ad campaigns that are relevant both to shoppers' preferences and to their location in the store. Location is determined by shelf-mounted, battery-powered infrared transmitters with programmable ID. The transmitters are good for 12 months of battery life, according to the company.


Typical U-Scan Shopper screen
(Click image for larger view)

Fujitsu lists the following key features and specifications for the U-Scan Shopper:
  • Processor -- 400 MHz Intel XScale
  • Memory -- 64 or 128 MB SDRAM; 32 MB Flash
  • Display:
    • 6.5-inch reflective TFT LCD with VGA resolution
    • CCFL backlight with software controls
    • Temperature-based contrast compensation
  • Wireless -- 802.11b or g; built-in 2.4 GHz antenna
  • Scanning -- 2D imager
  • Power:
    • Main -- 2 6V, 7.2 aH sealed lead acid batteries in locked case
    • Backup -- rechargeable lithium ion
    • Piezo motion sensor implements power standby mode
Unlike most portable or handheld devices, the U-Scan Shopper does not have a touchscreen that a toddler in the child seat could tamper with. User input is via four navigation buttons -- up, down, back, and select.

Fujitsu says the U-Scan Shopper's software seamlessly integrates with the company's U-Scan self-checkout systems and all major self-checkout and POS applications, such as IBM's Supermarket Application and SurePOS ACE. Fujitsu is a member of Microsoft's "Smarter Retailing Initiative", launched last year to help retailers leverage current investments to deliver new retail experiences.



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