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Bsquare sees "significant momentum" in Windows XP Embedded
Aug. 23, 2004

Bsquare reports "significant momentum" growth for its products and services targeting OEMs (original equipment manufacturers) using Microsoft's Windows XP Embedded operating system. In particular, demand has grown among companies migrating from previous versions of Microsoft embedded operating systems, as well as from OEMs evaluating Windows XP Embedded vs. Linux, the company says.

Specifically, deliveries of Bsquare's Windows XP Embedded JumpStart service package reportedly grew 200 percent in the second quarter of 2004, while sales of toolkits were up 55 percent. "These are both leading indicators for downstream Windows XP Embedded related product and service opportunities," noted Bsquare senior vice president of sales Tracy Rees.

VDC (Venture Development Corp.) senior analyst Chris Lanfear commented, "The market is beginning to see considerable growth and momentum of devices running Windows XP Embedded, particularly thin clients, point-of-sale terminals, gaming devices, kiosks, and ATMs. OEMs are increasingly choosing the adaptability and scalability of Windows XP Embedded related services to get their devices to market faster. We expect the upcoming release by Microsoft of Windows XP Embedded Service Pack 2 to stimulate further market demand."

Bsquare's Windows XP Embedded based products and services encompass Microsoft Windows Embedded Studio toolkits and operating system licenses, JumpStart services, Microsoft-certified training, Sygate endpoint security solutions, and technical support. The JumpStart service consists of porting the customer's applications to Windows XP Embedded and then delivering a componentized image.

Bally Gaming made use of Bsquare's Windows XP Embedded JumpStart service as part of its development of video slot machine project. "Our casino customers expect reliable and sophisticated video slot machines," said Jim Morrow, vice president of advance development at Bally Gaming. "When Bsquare customized a Windows XP Embedded based video slot machine image for us, they succeeded in reducing the memory size by 30 percent, which dramatically improved performance and boot time -- all in very short order."



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