Survey characterizes mobile users, "dream device"

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Sep. 23, 2004

AvantGo has published the results of its annual survey of PDA and smartphone users. Results of the 2004 Mobile Lifestyle survey reveal that 85 percent of Pocket PC owners and 82 percent of Palm owners plan to remain with the same operating system in their next purchase. The survey, conducted entirely via PDAs and smartphones earlier this month, was based on responses from 3,260 AvantGo users.

The top 12 responses to a question asking respondents to imagine the "must-have features" of an "all-in-one dream device" were:

Calendar/contact list
Easily syncs with PC
Great battery life
E-mail/messaging
Wi-Fi/Bluetooth
Compact size
MP3 player
Phone
Large screen
GPS locator
20+ gigabyte memory
Camera

AvantGo is a free service of iAnywhere that is said to deliver "rich, personalized mobile websites to PDAs and smartphones." As a result of its service, AvantGo is in good a position to poll a wide range of handheld users. Additional notable findings from the recently completed survey include:

Nearly two out of three respondents said they planned to purchase a regular PDA rather than one with phone capabilities.
31 percent said they would be purchasing a phone/PDA hybrid, while only 3 percent would switch to a Symbian smartphone device and 4.5 percent to a RIM Blackberry device.
50 percent of respondents reported that they own Palm OS devices, 40 percent own Pocket PC devices, and 10 percent own other brands.
Over three quarters (77 percent) of respondents reported purchasing their own current handheld device, while 13 percent received it as a gift, and only 9 percent received it from an employer.
70 percent have downloaded four or more applications and 34 percent have downloaded 10-plus applications to their handheld device.
Among respondents who download PDA and smartphone applications, 15 percent spend $100 or more a year, 38 percent spend more than $50 and 58 percent spend more than $25 a year.
A notable 31 percent of respondents use paid location-based or travel applications such as event, restaurant and movie listings.

"Our findings seem to run counter to reports that the PDA is declining in popularity or that people are abandoning early platforms such as Palm for newer handheld platforms such as Pocket PC or Symbian," said Neil Versen, senior director of AvantGo at iAnywhere.

The 2004 Mobile Lifestyle Survey is based on responses from 3,260 AvantGo users. The self-administered survey was completed over a two-week period and delivered on mobile devices via the free AvantGo service. Respondents were self-selecting.

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