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Microsoft uncharacteristically quiet on big Smartphone news
Feb. 17, 2003

In what may be a first in the publicity savvy software giant's history, Microsoft today disclosed its most important Smartphone news in months--the launching of a Smartphone reference design built around a highly integrated cellphone IC from Intel--via a press release.

That's an uncharacteristic departure from Microsoft's usual cutting-edge media tactics, where all stops are pulled out to prebrief major news outlets and ensure maximum press coverage.

Intel had last week tipped plans to unveil a single-chip cell phone baseband ICs which could be used to build Smartphone hardware. However, the company hadn't mentioned anything about a Smartphone reference designs, nor had they mentioned any specific linkup with Microsoft.

[Update, Feb. 19] There are two different chips involved. The newly unveiled single-chip IC referred to above is the PXA800F member of the Intel Personal Client Architecture family. The IC used in the just-announced Smartphone reference design is an earlier PCA IC, the PXA262.

Nor was there the typical bevy of big stories this morning in the computer press. Instead, the news broke today on Microsoft's Web site in a press release, reading in part: "Today at 3GSM World Congress 2003, Microsoft Corp. and Intel announced the immediate availability of the first Microsoft and Intel Windows Powered Smartphone concept design based on the Intel Personal Internet Client Architecture (Intel PCA). The joint hardware-software concept design allows manufacturers to expedite development and reduce the cost of bringing advanced, data-enabled handsets to market.

Wistron Corp., a leading supplier of information and communication technology products, is the first to take advantage of this concept design. The company’s device will be available later this year."

Along with the paucity of stories in the computer press, the Smartphone developer community also appear not to have been terribly plugged in to the launches. A check of Smartphone newsgroups this morning didn't turn up traffic on the Intel reference design.

Separately, Microsoft today issued a second statement about a "smart" PocketPC which is being released by Samsung.

Recently, Samsung released its own cellphone baseband IC, which is expected to compete with the new Intel single-chip baseband part.

--Alexander Wolfe, WindowsForDevices.com



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